PPC is a digital marketing strategy where advertisers pay for each clicked ad.

Advertisers bid on keywords; ads appear when users search for those keywords.

PPC offers instant traffic, unlike organic SEO that requires time to rank.

Targeted advertising in PPC ensures reaching the right audience.

PPC provides measurable ROI, helping track spending and results.

Search advertising places ads on search engine results pages.

Display advertising involves visual ads on websites within a network.

Social media advertising targets users on platforms like Facebook and Instagram.

Keyword research is crucial for identifying relevant and effective keywords.

Monitoring and optimization are essential for improving PPC campaign performance.

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