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SEM is a digital marketing strategy that uses paid advertising to increase online visibility.
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SEO focuses on organic optimization, while SEM involves paid advertising.
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PPC is a key component of SEM where advertisers pay each time their ad is clicked.
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Keyword research helps identify relevant keywords for targeting the right audience.
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Ad creation involves crafting compelling ad copy to engage the target audience.
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SEM offers immediate results compared to the gradual impact of SEO.
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Targeted advertising in SEM allows for precise audience segmentation.
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Measurable ROI enables real-time tracking and optimization of SEM campaigns.
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Ignoring mobile optimization and poor keyword selection are common SEM mistakes.
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A/B testing is essential for identifying effective ad elements and optimizing SEM campaigns.
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